Yorgos Ziavras
Greek contemporary + classical music conductor based in Cologne & Athens. Creative Director of CoGNiMUS Collektiv + ERMA ensemble.
Representing since March 2023
Task.
Our assignment involved elevating Yorgos' public image within the Greek market, amplifying his presence and public recognition, both for his personal brand as well as for his two ensembles.
Approach.
We strategically highlighted Yorgos's performances in both Germany and Greece, emphasizing his distinctive qualities as a conductor and artist. By spotlighting his unique artistic perspective, we crafted a branding and publicity strategy aligned with his personal values and aspirations.
Services.
Developed a comprehensive publicity strategy aimed at media outlets across Greece. This included timely press releases before and after performances, facilitating interviews with carefully selected journalists and high-readership publications, and initiating growth on social media platforms and web browsers.
Media Highlights.
Interview in the International New York Times & ekathimerini.com for MOIROLÓI Europe Tour 2024 in Athens
Interview on National Broadcast Channel ERT NEWS
CoGNiMUS Collektiv: Ρέκβιεμ του Μότσαρτ και Ηπειρώτικο Μοιρολόι στην Εθνική Λυρική Σκηνή (Monopoli.gr)
Yorgos Ziavras And Greek Radio Symphony Orchestra Headline Festival's Grand Finale (moneyreview.gr)
Yorgos Ziavras Leads Opera De Paris Principal Dancers in NUTCRACKER (Featured in Broadwayworld.com)
Feature in ελCulture.gr | Brahms, Britten, Bernstein w/Philharmonia Orchestra
Profile Interview w/ Nikos Xanthoulis on State Broadcast Station - ERT / TRITO PROGRAMMA (90.9)
Wire Service Placement for Benjamin Britten’s “Phaedra” (amna.gr)
Profile Interview :Τι έσπρωξε τον Μότσαρτ στο ηπειρώτικο μοιρολόι; (LIFO.gr)
TVXS.gr profile interview + Athens Epidaurus Festival Performance
Press Release placement for performances in Athens Epidaurus Festival & GNO
Press Release placement for ACHT BRUCKEN Concert in Kathimerini English Edition