Jay Raissis joins Upfront Initiative as non-binary speaker

Athens, Greece - March 25, 2024 - Jay Raissis, founder and managing director of JR, participated in the 3rd Upfront Initiative conference organized by LiFO and Tsomokos Communication on March 14th at the Athens Conservatory. The conference aimed to address issues of representation and inclusivity in media and arts.

During a panel discussion, Jay Raissis emphasized the importance of trans and non-binary representation in media and arts, advocating for a more diverse portrayal of gender identities. Additionally, Raissis highlighted the need for inclusive professional communication standards across cultural and corporate sectors, citing the benefits of fostering environments where all individuals feel valued.

In conclusion, Jay Raissis urged companies to actively embrace inclusivity and support the representation and advancement of trans and non-binary individuals. This call to action resonated with attendees, inspiring a renewed commitment to fostering meaningful change within their respective fields.

The panel, titled "Should I write it or will they cancel me: Representation Practices in the media, arts, and communication," featured discussions led by Jay Raissis alongside LiFO.gr Editor-in-Chief Alexandros Diakosavvas. Other participants included the Director of Social Media of Onassis Stegi, the Editor-in-Chief of LiFO Print Edition, the Director of Leo Burnett Greece, and the director of "Mikro Ethniko" of the National Theatre of Greece.