Arkoudotrypa
A queer female-led story, set in the mountains of northern Greece. Golden Dionysus award at 46th DISFF.
Representing since May 2023
Task.
Our task was to create a thorough and all-encompassing PR & Marketing plan aimed at effectively communicating and promoting the film to the public.
Approach.
Given the lack of a promotional budget, we devised a strategy relying entirely on organic exposure, publicity, and social media. Additionally, we integrated a fundraising campaign into the strategy, which was promoted through national media outlets to secure funds for the completion of the feature film.
Services.
Formulated a comprehensive plan encompassing publicity, promotion, and social media services. We distributed press releases to carefully chosen journalists and publications. Following the film's success at the DISFF, we organized interviews with major radio stations and prominent newspapers. Currently, JR serves as a publicity coordinator for “Arkoudotrypa”.
Media Highlights.
Stergios Dinopoulos Interview in Kathimerini (printed)
Directors’ Interview after DISFF win (LIFO) (printed)
Directors’ interview at “Sto Kokkino 105.5” radio after DISFF win
Directors’ Interview after DISFF for “Athens Voice”
Featured in “Culture Now” after DISFF win
Featured in ANTIVIRUS Magazine after DISFF win